Over the last 18 months, the industry adapted noticeably driven by emerging technologies. These changes demonstrates the urgency of adapting quickly in an increasingly dynamic competitive arena.

An important finding emerges from our reporting: what succeeded yesterday often fails currently or ahead.

The most successful companies will be those that maintain human creativity while leveraging machine intelligence effectively.

Over the last 18 months, market leaders have shifted dramatically driven by competitive pressure. These changes shows the importance of remaining relevant in a fast-changing market environment.

Key Insights

• New regulations are changing the way that companies approach data privacy.
• The sophistication of contemporary platforms requires evolved capabilities throughout engineering teams.
• Success is less driven by specific tools and increasingly depends on strategic thinking.